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| SEO for Dentists: The Ins and Outs and what it can do for you |
By:
Bridget Davies |
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If you promote your business online, there's no doubt you've heard a lot of talk about SEO, or search engine optimisation. Search engine optimisation is the art of writing website content specifically designed to drive traffic to your site. A number of web businesses and business that advertise online rely on SEO skills to boost marketing, thereby increasing revenue. In 2010, a number of health care professionals including dentists have turned to SEO marketing practices to bulk up their patient load.
Why SEO is so important
Proper and efficient SEO marketing can catapult your practice's website to the top of Google searches. This means, potential patients looking for the services you offer in their specific location will come across your business's information first. Having your business listed first in Google will create a massive increase in your revenue — Google's search engines account for 70 percent of today's search market. Basic marketing principles testify: the more people who are aware of your product or service, the greater possibility you have for increasing your revenue.
SEO and your competitors
Just like with any SEO marketing strategy, there are specific areas and keywords and phrases to target that will help your business stand out. SEO keywords can be quite niche and it is helpful to consult a third party, an SEO specialist, for help with pinpointing the keywords that will most benefit your practice. Generally, however, a few dental keywords that should be considered are: dentist, dental implants, dental veneers, teeth cleaning, tooth, tooth decay, dentures, fillings, gum disease, cosmetic dentistry, tooth cavities and braces et cetera. To be successful, pair your chosen keywords with services offered and specialised in at your practice. Furthermore, include other SEO keywords that set your practice apart such as location specifics and whether or not your practice accepts NHS patients.
Who does SEO?
Because many people are not familiar with marketing strategies, they prefer to outsource for their SEO needs. There are hundreds of SEO companies on line and dozens that specialise in dental marketing. Contacting one of these companies could be beneficial for your practice. A plan will be drawn detailing what you hope to achieve and pinpointing areas that you should focus on. With the help of your outsourced company, you should begin to see an increase in the traffic to your website, and by extinction, the traffic in your dental chair.
Of course, you could always take a more DIY approach to SEO and increase your website's traffic solely on your own. To do this, determine which keywords best describe your practice. Set out creating a collection of dental essays and articles that feature these keywords with links to your practice's website. The articles can be how to pieces, answers to commonly asked dental questions or dental news articles. Post the articles regularly on a blog or articles posting website with links back to your site. Generally, the more quality links you have coming to your site, the better it will perform in search engines. For additional help, consider taking a day course in SEO marketing or studying up on it online and employing the tactics gained.
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Well, if you still don't think you're clued up on dentistry marketing then you shouldn't give up the ghost quite yet. There are many companies in dental SEO who can help to get your business in shape online, so don't fret. |
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